If you’re spending the time and energy creating podcast episodes, it’s important to make your content as accessible and discoverable as possible. You can add a ton of value to each episode with a podcast transcript.
Define podcast transcription
We have a detailed blog post explaining what podcast transcription is. But in brief, a podcast transcript is a verbatim record of your episodes. Simply listening to your episode and recording every word spoken by you or your guests is all that's required.
You can't submit your podcast transcriptions to popular podcast directories like Apple Podcasts, Google Play, and Spotify, but you may publish it on your own podcast website. On the same page as your audio player and show notes, make sure to include a transcription for each episode.
The Advantages of transcribing your podcast
Why should you include podcast episode transcriptions with your audio files? They come with a number of advantages.
For starters, they make your content more accessible to a wider audience. Transcripts are also great for SEO purposes. This can help you attract new listeners and grow your audience.
1.Podcast transcriptions make your episodes more accessible
According to the World Health Organization, approximately 5% of people have some type of hearing impairment. Podcasting is an audio-first format, but it doesn't mean you can't make your material accessible to people with hearing impairments.
Your amazing material may be enjoyed by individuals who are deaf or have hearing problems through an audio transcription. They may either use it to complement the things they can't hear or they may read it all.
Podcast episode transcriptions also make your show accessible to non-native English speakers. You can assist them by providing written material to which they may look up.
2. Transcripts boost your SEO reach.
By definition, transcripts are a written or printed version of something that has been spoken. If you have an audio or video file on your website, you're missing out on valuable SEO real estate if you don't also provide a transcript.
Search engines can index transcripts, which means they can be discovered in search results. This is especially important for audio and video content, which are not naturally indexable by search engines. Even if your audio or video content is properly tagged with metadata, transcripts provide an additional way for it to be discovered.
3.There are more backlink possibilities with podcasts with full transcripts.
Podcasts are a great way to connect with your audience, but they can also be a great way to earn backlinks.
When you include transcripts of your podcasts on your website, you create opportunities for other websites to link back to your content. This not only helps improve your website's SEO, but it also helps increase traffic to your site.
A backlink is a link from one page to another. If page A links to page B, we say that page B has a backlink from page A. Backlinks are one of the most important ranking signals. There’s a direct correlation between quantity and quality of backlinks and rankings.
Including transcripts of your podcasts can also help you earn backlinks from other websites that link to transcripts as a resource. If you have a popular podcast, you may find that many other websites link to your transcripts as a way to provide their audience with access to the content. This can help increase traffic to your website and improve your SEO.
4.A podcast transcript creates content you can repurpose.
A podcast transcript creates content you can repurpose across multiple platforms. By turning your podcast episodes into a blog post, you can then create an infographic, or even turn selected quotes into social media posts.
You can use it for email marketing campaigns, social media posts or infographics. Many podcasters use their transcriptions as a source for blog posts.
How To Create a Podcast Transcript
Now that you know what a podcast transcript can do for your show, you'll need to figure out how to create them.
Fortunately, there are a few ways to go about transcribing your podcast. You can choose to do it yourself, hire someone to do it for you, or use a transcription service.
1.Transcribe your podcast yourself
If you decide to transcribe your podcast yourself, there are a few things you'll need to keep in mind. First, you'll need to be able to type fast enough to keep up with the conversation. This can be a challenge, especially if you're not used to transcribing speech.
You'll also need to have a good ear for understanding what people are saying. This is important because you'll need to be able to identify any words that are unclear or difficult to hear.
Finally, you'll need to be able to format the transcript properly. This includes adding timestamps, speaker identification, and other important details.
2.Hire someone to transcribe your podcast
If you're not sure if you're up for the task of transcribing your podcast yourself, there are a few other options available to you. You can hire someone to transcribe your podcast for you, or you can use a transcription service.
Hiring someone to transcribe your podcast is a great option if you're not comfortable doing it yourself. It's also a good option if you don't have the time to transcribe your episodes yourself.
There are a few things to keep in mind if you decide to hire someone to transcribe your podcast. First, you'll need to find someone who is experienced in transcribing speech. This is important because you want to make sure that they'll be able to understand the conversation and accurately transcribe it.
You'll also need to make sure that the person you hire is comfortable with the format you want the transcript in. For example, if you want timestamps included, you'll need to find someone who is familiar with that format.
3. Online transcription services.
Finally, you'll need to agree on a price for the transcription services. This can vary depending on the length of your podcast and the complexity of the conversation.
If you decide to use a transcription service, there are a few things you'll need to keep in mind. First, you'll need to choose a service that offers accurate transcriptions. This is important because you don't want your podcast transcript to be full of errors.
You'll also need to choose a service that offers fast turnaround times. This is important because you don't want to have to wait weeks or even months for your transcriptions.
Finally, you'll need to choose a service that offers reasonable prices. This is important because you don't want to spend a fortune on transcriptions.